how to value moorcroft pottery

How To Value Moorcroft Pottery

Moorcroft Pottery is renowned for its exquisite craftsmanship and intricate designs, making it highly sought after by collectors worldwide. If you own or plan to purchase Moorcroft pottery and are curious about its value, this article will guide you through the process of valuing these beautiful pieces.

What is Moorcroft Pottery?

Moorcroft Pottery is a famous British pottery company founded by William Moorcroft in 1897. The company gained recognition for its unique hand-painted designs, often featuring colorful floral motifs. Each piece of Moorcroft pottery is meticulously crafted, showcasing the skills and artistry of the artisans involved.

The History of Moorcroft Pottery

Understanding the history of Moorcroft Pottery can provide valuable insights into the value of its pieces. The company’s early designs from the late 19th and early 20th centuries are highly coveted by collectors due to their rarity and historical significance. Researching the different periods and styles of Moorcroft pottery can help you determine the era in which a particular piece was created.

Collecting Moorcroft Pottery

Factors to Consider

When collecting Moorcroft pottery, several factors influence its value. These include the rarity of the piece, its age, condition, and the design or pattern. Pieces from limited editions or those featuring highly desirable patterns tend to command higher prices in the market.

Authenticity and Signatures

Authenticity is crucial when valuing Moorcroft pottery. Look for the Moorcroft signature or backstamp on the piece, as this signifies its authenticity. Additionally, some pieces may bear the artist’s signature, which adds further value to the artwork.

Assessing the Value

Rarity and Age

Rare and older Moorcroft pottery pieces are generally more valuable. Limited production runs, discontinued designs, and antique pieces are highly sought after by collectors, contributing to their higher value.


The condition of the pottery significantly impacts its value. Pieces in excellent condition, free from cracks, chips, or repairs, are more desirable and command higher prices. However, minor imperfections may be acceptable depending on the rarity and overall quality of the piece.

Design and Pattern

The design and pattern of Moorcroft pottery greatly influence its value. Some patterns, such as the “Pomegranate” or “Florian Ware,” are particularly sought after by collectors. Pieces featuring intricate and well-executed designs are more likely to have higher value.

Valuation Methods

Auction Houses and Dealers

Auction houses and reputable dealers are excellent sources for valuing Moorcroft pottery. They possess in-depth knowledge of the market, trends, and demand for these pieces. Consulting with experts or attending specialized auctions can provide accurate assessments of value.

Online Platforms and Resources

Online platforms and resources dedicated to Moorcroft pottery can also aid in valuations. Websites, forums, and price guides offer insights into recent sale prices, helping you gauge the current market value of specific pieces.

Factors Affecting Value

Market Demand

The demand for Moorcroft pottery can significantly impact its value. Pieces associated with popular patterns or those in high demand by collectors tend to appreciate in value over time.

Van Aken Plastalina Modeling Clay - 4.5 lb, Brown

Popularity and Reputation

Moorcroft’s reputation as a prestigious pottery brand enhances the value of its pieces. The popularity of certain designs or the renown of particular artists may contribute to increased desirability and value.

Limited Editions and Special Pieces

Limited editions and special pieces, such as anniversary editions or collaborations with renowned artists, often command higher prices due to their exclusivity and rarity.

Celebrity Associations

Pieces of Moorcroft pottery associated with famous individuals or notable events can garner significant interest and value among collectors.

Tips for Valuing Moorcroft Pottery

Research and Educate Yourself

Invest time in researching Moorcroft pottery and its various aspects. Study the history, patterns, and styles to develop a better understanding of the pieces and their value.

Seek Expert Opinion

Consulting with experts in Moorcroft pottery valuation can provide invaluable insights. Their expertise and experience can help you make informed decisions when buying, selling, or valuing these collectible pieces.

Consider the Market Trends

Keep track of market trends and developments in the Moorcroft pottery market. Stay informed about new releases, collector preferences, and shifts in demand, as these factors can influence the value of the pieces.


1. How do I determine if my Moorcroft pottery is genuine?

To verify the authenticity of Moorcroft pottery, look for the Moorcroft signature or backstamp on the piece. This ensures that it is a genuine Moorcroft creation. Additionally, reputable dealers or experts can provide authentication services.

2. Are all Moorcroft patterns equally valuable?

No, the value of Moorcroft patterns can vary. Some patterns, like the highly sought-after “Pomegranate” or “Florian Ware,” tend to command higher prices due to their popularity among collectors.

3. Can minor imperfections affect the value of Moorcroft pottery?

Minor imperfections may be acceptable depending on the rarity and overall quality of the piece. However, pieces in excellent condition without any cracks, chips, or repairs tend to have higher value.

4. How can I stay updated with the latest trends in Moorcroft pottery?

To stay informed about the latest trends in Moorcroft pottery, follow reputable online resources, join collector forums, and subscribe to newsletters or publications specializing in pottery collecting.

5. Should I get my Moorcroft pottery professionally appraised?

Getting your Moorcroft pottery professionally appraised can provide a more accurate valuation. An expert appraiser will consider various factors and provide you with an unbiased assessment of the value of your pieces.


Valuing Moorcroft pottery requires a combination of knowledge, research, and understanding of the market. By considering factors such as rarity, condition, design, and age, you can assess the value of these exquisite pieces accurately. Remember to consult experts, explore different valuation methods, and stay updated with market trends to make informed decisions about your Moorcroft pottery collection.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *